Friday, July 29, 2005

There's Plenty in a Name

They can call it the TD Banknorth Garden as much as they want, but "FleetCenter" was a lot easier to say and remember. And of course there are still folks who no doubt refer to that location as the Boston Garden, which is both easy to say and has that nice sense of place that's rapidly disappearing from most of our major entertainment venues. (Supposedly the "garden" in the new version is in fact a nod to the older name.)

Old habits die hard, but you don't have to make it even harder with a lame name like TD Banknorth Garden. It makes me think mergers, not music.

Similarly, how many people do you know who will probably always refer to the Tweeter Center as Great Woods? Plenty, I'm guessing.


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