I'm SO sorry I didn't grab a picture of the Burlington Mall marquee today. (It could because I was driving.) Anyway, the marquee--a very valuable space to mall tenants, because of the drive-by factor--reminded folks that there was still time to pick up (wait for it...) Chick-Fil-A gift cards!
Don't get me wrong. I like Chick-Fil-A low-cal lemonade and...well, that's about it. But my son likes them. Anyway, my point is that I've never forgotten something from a job running a retail-oriented print shop years ago in Virginia. We were in a small, but busy, shopping center. My boss explained to me that we only got the right to put up an ad on the shopping center marquee a couple of times a year (all his lease allowed without paying extra) and that we had to be very careful what we advertised. Good way to bring in new customers or remind old customers that we were still there for their letterhead/business card/copying needs.
So. It's Xmas week. You have a mall with a Nordstrom, a Lord & Taylor, a Williams-Sonoma, an Abercrombie & Fitch, etc., etc. And what does the valuable marquee space advertise? Gift cards for fast-food chicken sandwiches.
Which, sadly, probably fits a lot of budgets better now than Nordstrom, Lord & Taylor, Williams-Sonoma, or Abercrombie & Fitch.
Happy holidays to all--may your power stay on so your day can be merry and bright!